We all know how important it is to market your business. You want your consumer to see what you have to offer and USE it!
It’s always a mistake to focus on just one aspect of marketing and to neglect the others. A good marketing campaign utilizes many different mediums to generate many different leads, then nurtures them until they are ready to become customers.
Professional-looking marketing materials help make your new business more visible and credible. With the lack of customers and start up cash flow, many new businesses try to save money by designing their own marketing materials. It’s easy enough to design a business card or logo with what software you have on your computer, but if you don’t have design or marketing expertise, doing so could cause more problems than it solves.
Three reasons not to create DIY marketing materials for your business:
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Your business will appear unstable:
If you start out with a “do-it-yourself” logo and marketing materials today, then switch to a new look a few months later when you can afford professional design services, you’ll confuse clients and prospects.
Your business will look amateurish:
Do-it-yourself marketing materials can make your business look unprofessional, suggesting to potential clients that you cannot perform to or meet the standards they expect.
You will look unfocused:
If your logo and your other marketing materials don’t have a unified look and feel, it can cause an identity crisis for your business.
DIY vs Graphic Design:
Getting Your Brand seen
Your marketing materials must clearly and immediately be recognizable as YOUR brand. YOU have what they want, YOU are the go-to person for their need. Some basic elements would include your logo on all marketing materials. You need a way for them to know that it’s you speaking to them and your logo should visually represent your business across all platforms. You should also have a consistent color palette that is recognizable.
While putting off having professional marketing materials designed may seem like a good idea from a cash-flow point of view, it could keep your business from getting off the ground. If you think you can’t afford to have something designed when starting your business, consider this:
Can you afford not to?